The Gold Standard for Analysis of Real Estate Trends

Delivering exclusive research and analysis for the residential real estate brokerage industry. For 12 years the Swanepoel Trends Report is considered an essential tool by leaders of the largest real estate organizations including franchisors, independent brokers, technology vendors, Realtor associations and agents.

The 2017 edition of the Swanepoel Trends Report tackles the biggest challenges facing the real estate industry:

Trend 10: A New Type of President
What the Trump presidency means for real estate.


Trend 9: When Self-Regulation Ends
The cascade of changes resulting from a government regulating real estate.

Trend 8: The Real Estate Platform Battle
How to benefit from the biggest wave of brokerage technology innovation.

Trend 7: The Agony of Technology Adoption

How leading brokers overcome the challenges of encouraging agent adoption of technology.

Trend 6: The Retiring Leadership Wave
An entire generation of established real estate leaders prepare to retire. What’s next?

Trend 5: The Upstream Report Card
Project Upstream could change the way brokers interact with their data.

Trend 4: Fighting for Control of Data Integration
A host of technology players hope to improve the flow of data through the industry.

Trend 3: Agent Flat-Fee Brokerages on the Rise
The agent flat-fee brokerage model may completely change the face of the industry.

Trend 2: The MLS Consolidation Shift
More MLSs are consolidating. What’s working, and what’s not?

Trend 1: The Hypergrowth of Teams
Teams are becoming a powerful force. How can the industry adjust to their needs?


  • “Thoughtful reporting and perceptive observations provide a valuable source of objective information and business analysis.”

    Alex Perriello, CEO, Realogy Franchise Group
  • “The gold standard for third party independent scholarship pertaining to comprehensive research and strategic planning.”

    Gino Blefari, CEO, HSF Affiliates
  • “One of the most important and influential analyses available in real estate. It helps shape the future of our industry.”

    Spencer Rascoff, CEO, Zillow Group
  • “The presentation of factual analysis is second to none. I keep the Trends Report on my desk all year long and encourage everyone who wishes to remain relevant tomorrow to absorb the information today.”

    Sue Yannaccone, President and CEO, ERA Franchise Systems
  • “It sets a new standard for research on industry trends. I keep a copy on my desk, which I utilize often and share with my leadership, members and staff.”

    Bob Hale, CEO, Houston Association of Realtors


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