2016 Swanepoel Trends Report


2016 Swanepoel Trends Report

Possible Key Issue Analyzed in this Year’s Report

Many trends analyzed and predictions made over the past 20 years have already occurred while the collapse of the dotcom market and the housing markets caused some shifts to delay. Wider delivery of broadband, explosive growth, ability and usage of mobile communications, and the maturing of the digital generations (Gen X and Y) have pushed the real estate brokerage business to the cusp of significant and fundamental change.

Now in the 11th annual Swanepoel Trends Report we deliver not only the latest trends but now also delve deeper into uncovering persuasive strategies, providing workable solutions, and identifying companies that are already moving to where the puck is going to be. Here are possible key issues analyzed in this year’s report.


Election years are not all created equal and the next one is going to be a big one. With a race for the White House, and some 800 candidates on the ballots, there are many key changes on the political horizon. We look at the most likely outcomes and what the impact could be on the real estate business.

Trending Technology

Technology is constantly evolving, and exciting innovations are announced every week in the news. There is way too much for you to digest, or even consider. Put your mind at ease as the T3 Team reviews the white noise, PR, and advertising to find you the technology that matters most.

Smart Homes

The future that previously seemed over the horizon has now arrived. In 2015 a rapidly expanding array of devices and applications make homes intelligent beyond our wildest expectations. We look at the best smart home devices and appliances of 2015 and provide REALTORS® with a list of things to know and be on the look out for when talking to consumers.


Generational Shifts

We have heard a lot about Gen X and Gen Y so we are no going to rehash a dead horse. But did you know that the oldest X’er has turned 50, and that both X and Y generations are moving into leadership positions in real estate with a vengeance? They already impact the real estate workforce. We detail how you should learn to play in this new sharing economy.

Lead Generation

The industry has too many online leads. Every month tens of millions leads float around while the industry, in that same month, barely closely a half a million home sales. With that, some agents are making a killing off of leads. It’s all about lead conversion and having the team to make it happen. The T3 team inspects numerous successful recipes to bring you the secret sauce.

“Used in almost every weekly sales meeting as a basis for helping our agents understand the big picture.”

Steven Randall

Broker & Owner, Welch Real Estate Services, Utah


Independent Contractors

Just when you thought it was safe to go back and sell real estate the same way you always have–maybe its not. Lawsuits, and recently the Uber class-action suit, set the stage for a fierce battle over possible misclassification of independent contractors. Agents, you are not out of the water yet. We will tell you how best to prepare and/or protect yourself.


The largest real estate fund tops $15 billion. Investment companies are building real estate empires in housing, shopping centers, and office parks around the globe. Real estate franchise networks continue to grow on all continents, while real estate portals in each country are also redefining home search. We explain why global is the new local.

Multiple Listing Services

Is Project Upstream and the Broker Public Portal two great strategies to save the real estate broker, or is this simply a waste of millions of dollars with a doubtful outcome? The T3 team analyses the probability, timing and impact these initiatives could have on the real estate business.

Big Data

Time for brokers and agent to learn how to harness the power of big data. The 2016 Swanepoel Trends Report investigates the immense power of predictive analytics and how it can be optimized in real estate. Some great case studies illustrate different options.


Pre-order the the 2016 Swanepoel Trends Report

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Pre-Order Pricing is available until publication date. For Orders over 26 please review the order form here: Bulk Order Form. For orders larger than 50, please call for special shipping pricing: 949-681-9409. Retail Price is $179.95. The 164+ page softcover report ships on the release on February 1st, 2016.


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Trusted By Industry Leaders

Brokers, Managers, Executives and Thought Leaders

richard smith

“…an invaluable asset to all.”

Richard Smith

Chairman and CEO,
Realogy Holdings Corp.

gary keller

“…we have all come to rely upon your research to help us in our thinking and planning.”

Gary Keller

Co-Founder and Chairman,
Keller Williams Realty International

dale stinton

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Dale Stinton

Chief Executive Officer, National Association of REALTORS®

tom ferry

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Tom Ferry

Founder and CEO, YourCoach.com


“Found on the desks of industry leaders across the country, the Report is quoted whenever the decision makers meet.”

Jeremy Conaway

Chief Executive Officer,
Recon Intelligence

jl scott

“…the industry’s premier report regarding the key factors that are shaping the real estate business.”

J.L. Scott

Chief Executive Officer,
John L Scott Real Estate

brad inman

“Thank you for your great contribution to the industry.”

Brad Inman

Chief Executive Officer,
Inman News

steven randall

“Used in almost every weekly sales meeting as a basis for helping our agents understand the big picture.”

Steven Randall

Broker & Owner,
Welch Real Estate Services, Utah  

About the Swanepoel T3 Group

The Most Trusted Name in Real Estate Trends

For more than a decade the Swanepoel brand has become synonymous with quality market research. As the foremost analysts and publishers of trend and technology information the 2015 lineup currently available includes:

The 2015 edition of the annual Swanepoel Trends Report (164-pages) – providing more research, more objective strategic thinking, stats, facts & trendcasting about the future than any other report in the residential real estate industry.

The 2014/15 edition of the Swanepoel Power 200 (SP200) – the most comprehensive report (52-pages) ranking the 200 Most Powerful CEOs in residential real estate. The list covers brokers, franchise executives, association leaders, technology executives, authors, trainers, and industry consultants.

The 2015 T3 Tech Guide (212 pages) – an annual study of the best software in the residential real estate industry. The report focuses on innovation and “best in class” and compares over 35 products/services in 10 different categories.

The residential real estate industry is undergoing significant change and business intelligence is the number tool to help succeed at a high level. Do you have all the intel you need?


2015 Swanepoel Trends Report

Best Business Reference Book
Bronze Medalist

2015 Axiom Business Book Awards

Meet the Research Team

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