2018 Swanepoel Trends Report

Executives, Brokers, Agents —
expand what you know!

Pre-order the most anticipated report of the upcoming every year: 2018 Swanepoel Trends Report

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Topics in this year’s report include:

Follow the
Money

Investment in real estate technology has exploded! 2017 numbers are expected to exceed $1.5B – that’s $1,500,000,000. Where is it coming from? Where is it going? We tell it all and then analyze what the potential implications are for brokers and agents in the real estate brokerage industry.

Direct Buyer
Phenomena

Call them iBuyers or instant offers. The direct buyer platform/business model is not only quickly generating offers for sellers, it is generating a storm in the real estate market as a whole. The 2018 Trends Report takes a deep dive into this potential revolution.

Rise of the Modern
Discount Brokerage

Money matters to most, especially if it’s coming out of your pocket. A new generation of low-fee brokerage firms are gaining traction in the industry with well-honed operations and generous funding. They do not discount because they are unsuccessful — but because they are built that way from the ground up.


Mergers and Acquisitions Are Hot

Despite NRT and HSA’s collective growth and national market presence, there are many other big movers. With a number of fundamentals in place — maturing industry, technology revolution, entrance by outside capital and overall low cost of funding – M&As is going to accelerate, so you’d better get your A-game on.

Tightening of the
Digital Grip

Technology is revolutionizing real estate. It is facilitating new business models and making the sales process more efficient. It is fundamentally reworking the way agents serve clients, brokerages serve agents, and consumers find, buy and sell homes. It appears that technology is upending every corner of the industry.

process 2


The Trends Report isn’t just about the future – it’s about what is happening now. It is mandatory reading for our senior leadership.

Helen Hanna Casey
Helen Hanna Casey, CEO, Howard Hanna Real Estate
The Swanepoel Trends Report is one of the most important and influential analyses available in real estate. It helps shape the future of our industry.

Spencer Rascoff
Spencer Rascoff, CEO, Zillow Group
The Swanepoel Trends Report is truly a phenomenal resource and one that provides great insight and value.

Bob Goldberg
Bob Goldberg, CEO, National Association of Realtors

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