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Top 10 Trendsetters for 2006 - Companies Leading the Way to Change

by Stefan Swanepoel

 

The Swanepoel Trends Report for 2007 has great pleasure in recognizing the following companies/products that have excelled during the last 12 months in that they have pursued innovation and paved the way for change. They are truly the trendsetters of our industry. They are (in alphabetical order):

Blogging Systems
For leading the way in expanding blogging into the real estate industry.

First American
Agent Achieve
A one-stop integrated sales, marketing, listing and business platform.

Google
Google Earth and Google Base
Changing the way real estate is portrayed and found on the Web.

HouseValues
High-resolution aerial imagery with detailed home listings and information for home buyers.

Obeo
HomeSite
One-stop online marketing solution for real estate professionals.

RealEstate.com
For integrating an online portal, lead generation system and a traditional real estate office.

RealtyU Group
Career Development Center
Empowering brokers to provide education to their agents via their own website.

Redfin
An online buyers agents’ service allowing consumers to buy and sell MLS-listed homes online.

Trulia
For creating the first real estate vertical search engine.

Zillow
For Zestimates, data integration and opening up listings to consumers and agents.

Their selection was based on many contributing factors including product innovation, industry influence and value of contribution, acceptance, anticipated impact and general media exposure.

The future of the real estate industry will be a better place because of companies with your spirit, drive, commitment and leadership.

We salute you.

 

About the Author:

The Swanepoel TRENDS Report is published by RealSure and can be purchased online at www.RealEstateBooks.org. Thirteen time author Stefan Swanepoel has repeatedly proven his ability to provide a balanced and objective evaluation of the real estate industry and this 170-page 2008 Report is his best yet. Stefan regularly blogs at RealBlogging or you can follow him on Twitter or Facebook.

 

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