10-Day Action Plan
an Extract from the 2010 Swanepoel Social Media Report

By 2010 Gen Y will outnumber Baby Boomers and 96% of them have already joined a social network. Have you?

Expect our lives to radically and exponentially be changed by Social Media and Networks over the next few years. Many traditional forms of media that we have been using for decades are being eclipsed with a growth in membership numbers and adoption rates that we have never experienced before. Consumers no longer want or trust advertising to the same levels they did a decade ago.

Above all, remember at the core of Social Media is the conversation. Meet new friends, be active in the community, offer help and specialized expertise when it is needed. This shouldn’t be a new concept to you. After all, you’re a real estate professional.

Make no mistake; Social Media requires work and lots of time. Social connections don’t “just happen” after signing up for accounts on popular Social Media platforms. Commitment, consistency and the spirit of sharing informative, helpful content are keys to your success.

Be open to suggestions, tips and techniques you find from others online and add other activities as you become comfortable.


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