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SHIFTS SHAPING REAL ESTATE 2015-2020

THE MOST TRUSTED NAME IN REAL ESTATE AND TECHNOLOGY TRENDS

 

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For more than a decade the Swanepoel brand has become synonymous with quality market research. As the foremost analysts and publishers of trend and technology information the 2015 lineup currently available includes:

The 2015 edition of the annual Swanepoel Trends Report (164-pages) – providing more research, more objective strategic thinking, stats, facts & trendcasting about the future than any other report in the residential real estate industry.

The 2014/15 edition of the Swanepoel Power 200 (SP200) – the most comprehensive report (52-pages) ranking the 200 Most Powerful CEOs in residential real estate. The list covers brokers, franchise executives, association leaders, technology executives, authors, trainers, and industry consultants.

The 2015 T3 Tech Guide (212 pages) – an annual study of the best software in the residential real estate industry. The report focuses on innovation and “best in class” and compares over 35 products/services in 10 different categories.

The residential real estate industry is undergoing significant change and business intelligence is the number tool to help succeed at a high level. Do you have all the intel you need?

axiom

Best Business Reference Book
Bronze Medalist – Swanepoel Trends Report 2015
2015 Axiom Business Book Awards
Meet the Real Estate Trends Team
testimonial-section
  • …a profound grasp of the industry.

    Ron Peltier
    CEO, Home Services of America
  • …the industry’s premier Report.

    Lennox Scott
    CEO, John L Scott Real Estate
  • One of the best jobs of “Putting it All Together” that I have seen.

    Dale Stinton
    CEO, National Association of REALTORS
  • …gives you the edge on the competition.

    Dirk Zeller
    President, Real Estate Champions
  • …a new standard for research on industry trends.

    Bob Hale
    CEO, Houston Association of REALTORS
  • …where you go to find out what is GOING to happen.

    Terry Watson
    Speaker and Trainer
  • …a must read, every year.

    Mark Willis
    CEO, Keller Williams Realty International
top-trends-in-real-estate-in-twozeroonefive

Top Trends in Real Estate in 2015


THE COMING LEADERSHIP RETIREMENT WAVE

Succession Plans and CEO Mentoring Need Urgent Attention

CONSUMER COMPLIANTS AND BUYER PROTECTION

Examining the CFPB and its Impact on the Home Buying Transaction

RATINGS, REVIEWS AND RECOMMENDATIONS

Ready or Not Real Estate Agents, Here Reviews Come

AMATEURS, ORDER TAKERS OR PROFESSIONALS

Time To Do Something or Someone Else Will Decide For Us

HOW DIGITAL NATIVES ARE DRIVING THE NEXT SURGE OF INNOVATIONS

See How This Generation is Driving the Next Surge of Innovations

AN INDUSTRY CHANGER IS LURKING

These Conflicts and Legal Battles can be an Industry Game Changer

THE RACE TO ONLINE SUPREMACY

Down to the Dominant Two. Now What?

THE VULNERABILITY OF THE MLS

Project Upstream, Flanker, and Other Covert Operations

the-coming-leadership-retirement-wave

THE COMING LEADERSHIP RETIREMENT WAVE

SURVIVING WITHOUT LONG-TERM PREPARATION

 

The real estate industry has a demographic problem. We have known for years that the industry is aging (NAR 2014 Member Profile Report tells us that the typical Realtor® is a 56 year old female). A hot topic of conversation at industry events is how the industry might make real estate more appealing as a career choice for younger people and the leaders of the industry—CEO’s of major brokerages, heads of associations, and CEO’s of MLSs—are also getting older.

the-price-of-prosecution

THE PRICE OF PROSECUTION

EXAMINE THE ROLE OF THE CONSUMER FINANCIAL PROTECTION BUREAU

 

The CFPB (or the Bureau) was authorized by the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 and is expected to have a significant impact on many parts of the home buying transaction.

Its jurisdiction includes businesses in the financial section—banks, credit unions, mortgage-services operations, foreclosure relief services, and based on events in 2014, real estate brokerage companies.

Read more about the Price of Prosecution in Chapter 2 of the 2015 Swanepoel Trends Report.

To Continue Reading

ratings-reviews-and-recommendations

RATINGS, REVIEWS AND RECOMMENDATIONS

READY OR NOT REAL ESTATE AGENTS, HERE REVIEWS COME

 

One of the most significant trends affecting many, if not most, businesses today is the rise of the “information-empowered consumer.” From doggie daycare to dry cleaners to dentists, people want information on just about every product and service under the sun, and lots of it.

amateurs-order-takers-or-professionals

AMATEURS, ORDER TAKERS OR PROFESSIONALS

TIME TO DO SOMETHING OR SOMEONE ELSE WILL DECIDE FOR US

 

 

There is a wide consensus that the industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents.

We found some inspiring efforts, but could not find any major initiatives that we think will change the status quo.

Read more about the Amateurs, Order Takers or Professionals in Chapter 4 of the 2015 Swanepoel Trends Report.

To Continue Reading

technologies-to-watch

TECHNOLOGIES TO WATCH

HOW DIGITAL NATIVES ARE DRIVING THE NEXT SURGE OF INNOVATIONS

 

Digital Natives are mainly Gen Y and some of Gen X. They are the ones that have grown up with the latest technology, quite often literally in their hands — seeking out different utilities, aesthetics, and principles of design from technology to integrate into their lives.

an-industry-changer-is-lurking

AN INDUSTRY CHANGER IS LURKING

FOUR COURT CASES CHALLENGING THE EXISTING INDEPENDENT CONTRACTOR MODEL

 

State legislatures have adopted statutes requiring brokers to supervise their agents. In most states, this supervisory function directly conflicts with labor laws governing independent contractors.

These conflicts have opened the door for attorneys to allege that Boston Pads, Coldwell Banker, Redfin, and ZipRealty have misclassified their agents as independent contractors rather than employees.

Read more about an Industry Changer is Lurking in Chapter 6 of the 2015 Swanepoel Trends Report.

To Continue Reading

race-for-online-supremacy

RACE FOR ONLINE SUPREMACY

NEW POWERHOUSES WILL TRANSFORM THE REAL ESTATE INDUSTRY

 

For almost two decades the industry has fretted over what to do about the immense influence and growing consumer captivation of the online real estate portals. Many believe that the brokerage community, more than any other group, is the primary reason they flourish today. That has resulted in a divided relationship of both fear and respect, all rolled into one.

vulnerability-of-the-mls

VULNERABILITY OF THE MLS

THERE ARE MORE PORTAL VERSIONS THAN ANYONE THOUGHT

 

Vulnerability of the MLS

During the dark real estate years of 2007 to 2011 some MLSs saw 30 percent declines in subscriber counts and had to scramble to stay in business.

There were tangible reasons to think that the MLS might collapse as the number of agents, along with the housing market, plummeted. However, with the ongoing recovery of the housing market, it now appears that MLS subscriber numbers are back to comfortable levels.

Read more about the Vulnerability of the MLS in Chapter 8 of the 2015 Swanepoel Trends Report.

To Continue Reading

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